May Nelson’s July 2025 wedding was effortless, elegant, and so her. She wore a custom blend of the Beatrice Dress and May Dress, creating a look that felt modern yet timeless. Saying “I do” to her husband Sam at the stunning Royal College of Physicians of Edinburgh, the day had the perfect mix of romance and grandeur. Every moment was beautifully captured by Loraine Ross Weddings.

On a warm June day in June 2026, India and her husband Ryan celebrated their wedding surrounded by nature at Camping Lanchettes, a peaceful alpine setting that felt effortlessly romantic. India wore our Yugen Dress, moving through the day with quiet elegance as sunlight filtered through the trees and soft mountain air carried the laughter of guests.

Captured beautifully by photographer James Starkey, the images feel intimate and cinematic — quiet glances, soft movement, and the kind of joy that feels both calm and deeply meaningful. Videographer Elterwood Films documented the atmosphere of the day, preserving each moment as it naturally unfolded.

“For this editorial, I wanted to do a sort of intentionally quiet, considered shoot,” Hayley explains when describing the inspiration behind the Rolling In Roses campaign featuring our dresses and much more. “I think as wedding professionals — and as brides as well — you sometimes feel a bit of pressure to do too much and tick every box, to have the dress and the accessories and the hair and everything else all at once.”

Rather than adding more, the intention was to step back. Working with photographer Abi Buck at The Edit Studios, the creative direction centred on simplicity, allowing the garments and the models to exist without distraction. “Sometimes aesthetically the best thing to do is to keep it simple and really let the dresses speak for themselves,” Hayley says in the article by Love My Dress.

In June 2024, Caitlin and Ed celebrated their wedding surrounded by the striking scenery of Northern Ireland. Their celebration unfolded across two stunning locations — Arcadia Portrush, overlooking the sea, and Limepark, known for its peaceful countryside setting.

Caitlin and Ed’s day was wonderfully documented by Flowerstone Photo, Caitlin looks truly stunning; something immediately clear in the images shared with us and later echoed by our bride herself when she told us: “Once again, thank you so much for everything, we had the most unbelievable day… I felt so gorgeous all day long and received so many compliments on the dress,” a sentiment that perfectly captures the confidence she carried throughout the special day.

The Nejire Dress.

Caitlin wore our Nejire Dress, a chic and contemporary design ingeniously cut from luxury matt Italian crêpe

On a bright spring day in April 2024, Amelia and Lucy began their married life together, surrounded by the warmth of their closest family and friends. Set against the idyllic countryside at Lodge Farm Weddings, their celebration felt effortlessly romantic, with every moment beautifully captured through soft, light-filled imagery.

Amelia’s look was a perfect reflection of modern elegance and mindful design. She wore the Adrenaline Maxi Dress, crafted with a breathable bamboo lining that is both organically and ethically produced. The fabric’s biodegradable nature and Oeko-Tex certification speak to a commitment to sustainability, while still delivering a luxurious, flowing silhouette.

Paired with the Passion Blouse, a gossamer-light and reversible piece, Amelia chose to style the plunging V neckline to the back—subtly framing the shape of the dress and adding a contemporary edge. Made from a silk and viscose chiffon blend derived from sustainable wood pulp, the blouse moved beautifully with her throughout the day.

Reflecting on her experience, Amelia shared: “Thank you again for creating the most perfect dress for my wedding day.” Moments like these—when our brides feel truly themselves—are what inspire everything we do.

This is something we’ve been wanting to do for a long time—and we’re so proud to finally share it. From now on, for every dress made and sold in our York atelier, we’ll be planting two trees. We’ve partnered with Ecologi to make this happen: one tree planted here in the UK, and one planted elsewhere around the world. Through Ecologi, you’ll be able to track our growing forest and see exactly where these trees are planted—supporting native biodiversity and vital ecosystems.

Our London pop-up brought a curated selection of sustainable, modern bridal gowns to a private Thames-side suite. Stripped of traditional décor, the space focused on craftsmanship, clean lines, and a calm, intentional experience. Brides explored contemporary silhouettes, responsibly sourced fabrics, and direct guidance from our design team

Ok so you have had your fitting, your dress fits you perfectly, your accessories are confirmed, you have broken in your shoes and the wedding is fast creeping around, but in the flurry of excitement you forgot how your dress should be stored and how to get the creases out? Fear not this blog post has you covered and we will discuss options for your dress post wedding too.

Last month, our designer and founder Hayley took the collection to exhibit at Barcelona Bridal Fashion Week for the first time, and whilst we were out there, the lovely Emmylou Kelly shot some divine imagery of some of our designs for Love My Dress. Featured here are The Beatrice Dress and The Titania Dress + Juliet Scarf, both taken from our new Juliet Collection. Feast your eyes.

I always tell brides not to worry too much about underwear when they are selecting their dress. Not only can we customise every dress to accommodate a bra, but there are some amazing options out there in terms of solutions. I have rounded up our favourites and where we direct the majority of our brides to when they ask for recommendations. They vary in price and it’s entirely a bride’s choice how much spend she wants to commit to underwear but when you are investing so much in a wedding dress it makes sense to have a winning dream team of underwear supporting you through the day too, you want to be able to dance and eat and drink without worrying too much about things being dislodged…. This doesn’t however mean wear the tightest ‘reducing’ underwear you can find, I strongly discourage brides against this, they are uncomfortable, restrictive and honestly; really bad for you. The below round up is intended to support, skim and keep you in place NOT induce pain on your wedding day.

Insights on our create process from our designer Hayley